OPM's (Online Program Management) effectively act as the outsource provider of online learning solutions, especially for educational institutions lacking the internal capability or infrastructure to independently venture into the digital realm. Universities and schools, recognizing the strategic advantages of OPM arrangements, often opt for this collaborative model. In such partnerships, OPMs take on the responsibility of designing, implementing, and marketing online education programs on behalf of these institutions.

The commercial dynamics of OPM partnerships typically involve a profit-sharing or percentage-of-tuition model, incentivizing both the educational institution and the OPM provider to work synergistically toward program success. This financial arrangement allows schools to mitigate the risks associated with venturing into online education independently while providing OPMs with a vested interest in the programs' performance.

To remain competitive, schools are increasingly turning to OPMs as a rapid and effective means to establish a presence in the online market. Beyond the financial incentives, leveraging OPM expertise enables educational institutions to maintain competitiveness, engage existing students through diversified learning channels, and tap into additional revenue streams. As online education continues to evolve, the strategic collaboration with OPMs emerges as a vital tool for institutions seeking a comprehensive and sustainable approach to digital education.