Kenya is East Africa’s economic powerhouse, driven by agriculture, services, and technology (notably fintech). Market competition is robust, with Nairobi emerging as a regional business hub. Public policies emphasize infrastructure, industrialization, and social inclusion, supported by Vision 2030 initiatives. Regulatory frameworks are improving but face challenges from corruption and inefficiencies. Kenya’s society is youthful and entrepreneurial, with increasing adoption of digital technologies. Education access is broad, though disparities exist in rural areas. Healthcare is improving but remains underfunded. Climate vulnerabilities, including droughts and deforestation, threaten livelihoods, requiring sustainable strategies. Kenya’s vibrant economy and regional influence offer significant growth potential.