Changes in modern consumer habits and working patterns can often make it challenging to follow a balanced diet and consequentially obesity levels are rising globally, with 42.4% of US adults currently obese.

The impact of poor diet on global health systems is profound and this is leading to innovation and investment into organizations focused on addressing these challenges and preventing people from developing obesity-related conditions.

Supplements can also be crucially important in scenarios such as fertility, pregnancy, aged care, or for treatment of digestive tract issues.