Albania, a developing nation in Southeastern Europe, is undergoing a steady economic transition. Its GDP growth has been driven by sectors such as tourism, agriculture, and energy, though market competition remains limited due to a reliance on small and medium enterprises (SMEs). Structural challenges include a persistent informal economy and a need for greater investment in industrial diversification.

The government has prioritized economic reforms to attract foreign direct investment (FDI) by streamlining business processes and fostering public-private partnerships. However, bureaucratic inefficiencies and inconsistent enforcement of regulations create hurdles for businesses.

Albania's regulatory environment is evolving, with EU accession driving legal and policy alignment. Yet, corruption and weak judicial systems remain significant concerns.

Society is youthful and culturally rich, with increasing urbanization. Education reforms aim to address skills gaps, though quality disparities persist. The health sector faces resource constraints, while climate risks, such as rising temperatures and floods, highlight the need for resilient infrastructure. Together, these factors define Albania’s economic outlook and market opportunities.