Serbia’s economy is transitioning, with growth in manufacturing, IT, and services. Market competition is robust but hindered by bureaucracy and a high informal sector. Public policies emphasize EU integration, infrastructure, and innovation. Regulatory frameworks are evolving, though corruption remains a challenge. Serbian society is well-educated, with strengths in engineering and IT, driving tech sector growth. Education systems are improving, with increasing focus on STEM and digital skills. Healthcare access is comprehensive but faces underfunding and workforce shortages. Climate policies prioritize renewable energy and pollution control, addressing regional environmental challenges. Serbia’s strategic location and reform agenda support its economic potential.