Bulgaria, an EU member, is transitioning to a knowledge-based economy, driven by manufacturing, IT, and EU-funded infrastructure projects. Market competition is robust, though labor shortages pose challenges. Public policies prioritize digital transformation and investment in education and healthcare. Regulatory frameworks align with EU standards, promoting a favorable business environment. Society is aging, creating labor market pressures and a growing need for healthcare services. Education focuses on vocational training to address skills gaps. Climate initiatives target renewable energy and pollution reduction. Bulgaria’s integration with EU markets supports long-term growth potential.