Globally, 1 in 4 people are language learners, and are arguably the world's largest cohort of learners. Their motivations range from professional pursuits and international education to personal enjoyment.
Over 6,000 languages are spoken around the world, but the overwhelming majority of language learners are seeking to learn English as a second language (ESL)—estimated at a little over 1.4 billion—fueled by the inclusion of English as a mandatory element in the curricula of 142 countries. Mastering foreign languages is perceived to not only open doors to geographic mobility, better job prospects and higher earnings.
The language learning market is experiencing growth, especial in digital, driven by this increasing demand for English proficiency and the convenience and affordability offered by digital formats. This shift is particularly impactful in developing regions, where lack of English fluency often hinders education and career advancement. The market is being led by direct-to-consumer models that offer learners self-paced learning where learners control their progress and pace, making it easier to fit language learning into busy lives. Some language learning organizations are relying on AI and speech recognition technology for personalized feedback. There are still many traditional language learning companies offering video and audio courses that allow asynchronous learning. Alongside them there are companies offering asynchronous language learning with robots and XR technologies enabling immersive and interactive experiences. Some language learning EdTech companies offer peer learning opportunities where language learners connect digitally with native speakers and other learners around the world for a more social, culturally immersive language learning experience. Some learners still prefer human-led instruction, either in-person or online, with language teachers and tutors who can hold learners accountable and provide 1:1 coaching.
Expect the direct-to-consumer language learning market to grow steadily for the next few years. This growth is fueled by the increasing popularity of digital apps and the digitization of traditional learning methods. Mobile-first and online tutoring are also expected to see significant acceleration in the coming years, further expanding access to language learning opportunities.
