Consumers' powertrain preferences for their next vehicle (October 2022)
Deloitte
28 Dec 2023
Although Electric Vehicles (EVs) are widely recognized as the future of mobility, a 2022 survey revealed that over 50% of consumers in the US, India and Germany still express a preference for gasoline/diesel (Internal Combustion Engine, ICE) vehicles. However, as of 2023, the US has undergone significant changes in EV charging infrastructure and battery capacity, with most models achieving a 400km range per charge. Additionally, as solid-state batteries become commercial, it is expected to provide an 800km range, lower costs and faster charging. Despite these advancements, market limitations persist due to region-specific EV availability and brand loyalty. In contrast, East Asian countries such as China, exhibit a strong preference for various types of EVs. They benefit from denser charging infrastructure, cost advantages from domestic battery manufacturing plants and economies of scale due to large-scale production volumes. Despite generally higher upfront costs, compact Asian urban areas make EVs more practical, offering long-term savings through government subsidies. However, some challenges still persist to adopt EVs in low-income regions such as Brazil, Indonesia and India.
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