As the cost of education rises, online learning emerges as a growing trend. Data reveals that 41% of US undergraduates studying online are from households with an annual income of less than $40,000. Online courses generally tend to be more cost-effective than studying on campus. Together with the cost savings in transportation and not requiring onsite accommodation, they appeal to many low-income households. As expected, when income levels rise, more students lean towards studying on campus. However, postgraduates with an annual income of over $150,000 (18%) show a higher preference for online learning, possibly due to having to balance work and family commitments with study, fostering a better work-study balance.