As an early pioneer in the language learning market, Duolingo captured 67.4% of the market share in 2021, while Mondly held the position of the second-most used platform with a 10% market share. Duolingo's high user retention rates have been attributed to its free basic option, engaging game mechanics, and extensive language selection. Busuu, which has the third largest market share, prioritizes engagement through lifelike scenarios and interactive lessons, along with the opportunity to engage with native speakers. Mondly utilizes voice recognition to enhance pronunciation and offers interactive lessons simulating real conversations. With the rise in globalization, and the desire to connect and experience new cultures, the language learning market has seen immense growth. Technological advancements offer opportunities for artificial intelligence and virtual reality to enhance the learning experience, making it more personalized and immersive. As user preferences shift, apps will be prompted to adjust and innovate to maintain competitiveness and accommodate personalized learning paths.