Meat consumption continues to dominate dietary choices in the UK despite the wide availability of alternative food options. However, the dietary landscape is shifting, with research suggesting that in 2023, 1.3 million people converted to veganism. This shift is mainly driven by ethical and environmental concerns, but health concerns may also play a part. The majority of flexitarians in the UK and US believe that adopting a meatless diet is a healthier choice. Influential documentaries that address the environmental, ethical, and health aspects of veganism also reached millions of viewers in the UK in 2023, indicating that media awareness on the topic may also have a significant impact on shifts in diet.